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Why unlock brand licensing?

Discover what brand licensing is and why starting your journey via our simple, interactive training hub can unlock new opportunities. 

What is brand licensing?

Brands influence every decision we make; from the food we eat to the clothes we wear or the things we watch. And with the power of brand licensing, businesses can “rent” these well-known brands they know, and their customers love to unlock new opportunities for everyone involved. 

The benefits of brand licensing

Brand Owners

Grow with confidence

Brand licensing exposes your brand to fresh audiences and stores. It enables you to move into new business categories without the need to invest in fresh manufacturing processes.

Manufacturers & Retailers

Elevate your products with brands

Brand licensing is your ticket to take the best brands from their worlds and put them into your product range to drive sales and stand out from the competition. 

Why Licensing Unlocked?

Brand licensing made easy

Navigating the world of brand licensing doesn’t have to be complex. Our hub makes the essential content accessible to help you understand what it is and how to use it to maximize opportunities.  

Unlock the brightest mind in the industry

Our brand licensing content is delivered by a team of professionals with over 200 years of combined experience. They’ve worked with the brands you know and your customers love.

Flexible learning at your pace

Like a best friend or a warm cup of Joe, Licensing Unlocked is always there for you. All the content is on-demand, so you can learn at your own pace and make it work around your busy schedule.  

Real insights from real scenarios

The training isn’t just theoretical. It’s based on real examples from some of the brightest minds in licensing. You’ll be given case studies, resources, templates and tools to empower you to navigate the brand licensing world with confidence.


Our content is fully certified in partnership with Licensing International. For over 35 years, this organization has been at the center of the multi-billion-dollar worldwide licensing industry, helping companies grow through its network of information and membership. 

Licensing made easy by people you can trust

Veronica Hart

Paramount Consumer Products

Susan Bolsover

Lightbulb Licensing

Andrew Topkins

Brandgenuity LLC

Maura J. Regan

Licensing International

Steve Manners

Licensing International

Amanda Cioletti

Global Licensing Group

Emily Fawcett

Abysse Corp

Esther Jolley

Stobbs, LMCA

Anna Clarke

Global Licensing Group

Ready to get Started?

Try before you buy

Module 1: The ABC's of Brand Licensing


What's Included?

Module 1

✔ 6 Videos

 2 Viewable Resources


Purchase Licensing Unlocked

Complete Course


What's Included?

Modules 1-8

✔ 53 Videos

 17 Downloadable Resources

Expert Q & A Access